Client: RV Astley

Animation, Brand Identity, Digital, Print

This is a branding project I worked on at Third Floor Design for RV Ashleys new mirror TV range. The range combines exquisite mirror design with high quality televisions and is a stylish, yet discrete way, of hiding a TV in a room.

The name Nereus was chosen as it refers to a man of the sea who was a water-god and shape shifter. The concept of the name was a subtle link back to the reflection of the glass of the hidden TV. Powerful low key photography allowed us to promote and display the high quality and HD resolution of the TVs.

The brand launched at the Sleep, Hotel Design event in London.